Content strategy for health and wellbeing brands

Accurate, insightful and engaging clinical content

A different way to work

Hello, I’m Dani, founder of Health Brand Studio and a Top Rated Upwork freelancer (100% Job Success). I work with health and wellbeing teams across the sector, from global biopharma to founder-led med-tech, helping them communicate with clarity, credibility and care.

With an MA in Psychology and an MSc in Adult Nursing underway, I bring real-world insight into how people experience healthcare beyond the slide deck. My work sits at the intersection of content strategy, medical communication and evidence-led writing — bridging clinical accuracy with language that real people can understand.

Before moving into nursing, I spent 18+ years in communications, brand and marketing strategy, including senior roles as an Account Director and Client Services Director within content and communications agencies. I’ve worked with organisations including UCB, Alliance Pharma and the BBC. Now, when I’m not on placement speaking with patients about symptoms, medication and wellbeing, I’m doing the same kind of translation work with clients — turning complex topics into content that builds trust.

If you’re looking for someone who can handle the medical detail and produce content that feels clear, confident and genuinely readable, I’d be happy to chat. Send me a few lines about your project, and we can see if it’s a fit.


  • Clinical placement experience (recent)

    • Acute Medical Assessment Unit (AMU)

    • Stroke ward

    • Orthopaedic trauma & surgery

    • Oncology & immunology

    • Diabetes care

    • Older adult rehab

    • Complex neurological conditions

    • Wound care and management

    • Emergency/casualty care

    • Psychological therapies exposure

  • Visit my services page to find out how I can support your business.